Who we are

What we do

There are over 10 million transactions each year and we are driving change in how consumers are shopping for these cars online. Auto Trader aims to drive further efficiencies in the market, benefitting consumers, retailers and manufacturers

Through the evolution of our digital platforms and our innovative data products we make the process of buying and selling cars easier for consumers, retailers and manufacturers.

How we make the market simpler and more efficient

Consumers

From desire, to research, to decision - Auto Trader makes the consumer journey easier.

Our platform offers consumers an unparalleled selection of new and used car listings, enabling them to search from a marketplace of 461,000 cars including 30,000 new cars each month.

Each advert features a good, great, or low price indicator, dealer reviews and the ability to perform a free basic vehicle check. We also offer free car valuations and a variety of motoring services and advice to help consumers in their car buying journey.

As 52% of car buyers want to search for their next car by monthly price, we’ve launched a new finance search tool allowing consumers to search by monthly budget.

Trade

From marketing, to finance, to deal - Auto Trader makes the retailer journey easier.

We offer a range of products and services to our retailer customers to help them win in today’s digital automotive marketplace.

Our core classified platform provides access to the UK’s largest car buying audience through different product packages which offer increasing levels of prominence in search.

Powered by both our own and third-party data, we offer data intelligence solutions (Retail Accelerator and Retail Check) enabling retailers to buy the right stock, at the right price.

After gaining FCA authorisation, we can now enable retailers to display their own finance calculator as standard on their full page adverts on Auto Trader. This allows retailers to show their finance offerings much earlier on in the car buying journey, increasing the opportunity for them to sell their own finance over a consumer sourcing finance from elsewhere.

Every retailer customer receives monthly performance dashboard analytics to help them assess their performance, and free access to best practice events.  

Manufacturers

From production, to advertising, to sale - Auto Trader makes the manufacturer journey easier.

Our platform enables manufacturers to advertise to the UK’s largest car buying audience. Our new format InSearch allows brands to serve new car adverts within search results, and as 58% of car buyers used video to inform their recent purchase decision, we recently introduced video format advertising.

We know that 75% of buyers consider new cars, so we added over 30,000 brand new car make/model variants on our marketplace. Make/model pages for all new cars improve the buying journey, and our extra content and annual New Car Awards enhances Auto Trader’s position in the new car market.

We use our own data management platform (‘DMP’) to create highly targeted audience segments for advertising and give manufacturers a compelling proposition to reach new car buyers.

Well done and thank you to everyone that took part in today's #ATFestive fun. We'll announce the winner tomorrow along with the next question and your chance to win a £50 Amazon voucher. Remember, the game is only open to those working in the UK automotive industry😃 https://t.co/IBji0M252S
10 minutes to go! If you work in the UK automotive industry, don't miss your chance to win a £50 Amazon voucher. Just answer A, B or C! 🎅 https://t.co/qSPOCtmUft
Work in the UK automotive industry: OEM, retailer or trade body? Then don't miss the chance for a little festive cheer 🎄 Answer today's #ATFestive question for your chance to win a £50 Amazon voucher...handy for any last minute gifts! Full Ts&Cs here: https://t.co/oLuLyjGLv6 https://t.co/qSPOCtmUft
Here's the 1st question of the #ATFestive giveaway. To win a £50 Amazon voucher just tell us how many awards were won at this year's AT Retailer Awards. Was it A) 15 B) 18 or C) 22? For your chance to win, retweet this along with your answer by 5pm. Ts&Cs: https://t.co/oLuLyjGLv6 https://t.co/WpXSUQSLId
This morning we're launching our #ATFestive giveaway...everyday for 2 weeks you'll have the chance to win a £50 Amazon voucher!! Keep your 👀peeled for the first question later this morning & answer before 5pm today for your chance to win 🎁 Full Ts&Cs: https://t.co/oLuLyjGLv6 https://t.co/H1GCXjkt6R
Congratulations to our brilliant editorial director @ErinBakerMotors who scooped the prestigious AA Campaigning Journalist of the Year at this year's Guild of Motoring Writers’ Annual Awards for raising awareness of the needs of female consumers. We couldn't be more proud! 🏆🍾 https://t.co/GS2L4EuGAb
From tomorrow we'll give you the chance to win a £50 Amazon voucher everyday for 2 weeks in our #ATFestive giveaway. For your chance to win just retweet the question we'll be asking each morning along with your answer by 5pm that same day. Full Ts&Cs: https://t.co/oLuLyjGLv6🎅🎄 https://t.co/aYNQqa71Xr
From tomorrow we'll give you the chance to win a £50 Amazon voucher everyday for 2 weeks in our #ATFestive giveaway. For your chance to win just retweet the question we'll be asking each morning along with your answer by 5pm that same day. Winner will be picked at random🎅🎄 https://t.co/5LBeraMyCB
Such a great campaign by our friends at @ennisandco to raise awareness of the fantastic range of diversity & inclusion initiatives that many OEMs & retailers are introducing. We've had the privilege to see @McLarenAuto's commitment to D&I first hand and it's truly inspiring https://t.co/7Mw7pWqCh8
If you're yet to read The AM Dealer Technology Guide in this month's edition of @AMchatter don't miss out. It provides a handy overview of many of the fantastic digital solutions available in the market designed to help you drive greater efficiencies & profits in your business https://t.co/7yhIgludng

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience