Board of Directors

Sigga Sigurdardottir

Independent Non-Executive Director

Sigga was appointed as a Non-Executive Director to the Board effective 1 November 2019. 

Sigga joined Tesco Bank as Chief Customer Officer in November 2019. 

Previously, Sigga has worked in the financial services industry for 18 years, pioneering digital transformation at both American Express and Santander UK. Most recently, she was responsible for the development and launch of Asto, a Santander Fintech business, providing innovative cash-flow solutions to small businesses. 

Sigga holds a doctorate in leadership and innovation from Manchester Business School, an MBA from IESE Business School as well as a BS degree in Marketing from the University of South Carolina.

Sigga has served on numerous industry bodies, including City UK Fintech Delivery Panel, the Financial Services Trade and Investment Board Fintech Senior Steering Committee, and the Business in the Community Race Equality Board.

A strong advocate of diversity and inclusion, Sigga has previously been named on the top 50 Customer Experience Professionals by Marketing Week, ranked number four on the Empower Ethnic Minority Advocates, as well as recognised by FT & HERoes as one of the top 100 Champions for Women in Business in 2018.

Appointed to Board:

November 2019

External appointments:

Tesco Bank

Independent on appointment:

Yes

Committee memberships:

Audit, Renumeration, Nomination

LinkedIn profile:

We’re truly humbled to have been awarded the Used Car Valuations Provider of the Year and Online Advertiser for Used Cars awards at this year’s @CarDealerMag Power Awards as voted for by UK #cardealers. A huge thank you to everyone who voted for us. https://t.co/CUPEDHL2T3
Our second award of the night! We're delighted to have just been awarded the Online Advertiser for Used Cars at this year's @CarDealerMag Power Awards. It means a huge amount to get this recognition from our partners. https://t.co/KHoEs9s18t
Thrilled to have been awarded Used Car Valuations Provider of the Year at this year's @CarDealerMag Power Awards. Thank you to all who voted for us. https://t.co/lHI0BDr1Ln
1 in 4 sales are being lost due to disagreements over part-ex valuations. That’s not just lost sales. But lost time and lost energy. What would these lost sales be worth to your business? #atinsightoftheday https://t.co/fiRTRo528c
Less than 24hrs until out next #webinar with Nathan Coe and @MarshallMotorGp. Register now and if you can't make it live we'll send you the recording https://t.co/lkzIgM8S0L #webinarwednesday #automotive #insights https://t.co/RePEpYeS64
It would seem Gen-Z'ers are now flocking to driving as COVID-19 restrictions get stricter. Find out more including insights from @REDDriving https://t.co/phgW2Ese7g #atinsightoftheday #GenZ https://t.co/P6chl5PmcB
Right now our panel of judges are busy reviewing the self-nomination award entries for this year’s Auto Trader Retailer Awards. Who will they decide are this year’s winners? Find out by registering to join the awards live on the 23rd October at 1pm > https://t.co/ZdjzevlJd3 https://t.co/rpobMrn4yf
In this week’s webinar Nathan Coe & @MarshallMotorGp will be discussing: -September's performance -How the job retention scheme might impact the #automotiveindustry -How #cardealers can finish the year strong & reach their year end objectives Register at https://t.co/yfbWqH66RA https://t.co/8rHpHIsSEG
Next week will see the launch of Retailer Performance Masterclasses (RPM) our all new online masterclass hub. Find out all you need to know in our latest blog post from @chrispenny222 > https://t.co/UUmrTQzbKa #RPM #autotrader #masterclass #insights #bestpractices #cardealers https://t.co/CzREOLoLbW
Our latest audience figures show no signs that last week’s Government announcement has impacted buyer demand with over 2 million visits to our site and 20 million minutes being spent on site by buyers looking for their next vehicle each day last week. #atinsightoftheday https://t.co/h0uTNtWuet

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