Who we are

Our strategy

Auto Trader exists to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our strategic pillars

Improve car buying in the UK

Increase consumer audience, advert views and use of our valuation tools

Having the largest and most engaged consumer audience is one of the key components in our network effects business model. Investing in the best consumer experience and growing audience underpins the value we deliver to our retailers. Part of that experience is the free valuation tools we offer.

Improve stock choice, volumes and accuracy

Consumers visit Auto Trader, in part due to the experience, but also due to the volume and choice of stock from our trusted customer base. It’s important we maintain coverage across age, price, region make and model to ensure we can meet the buying needs of all our consumers. Stock is underpinned by accurate taxonomy, which we continue to improve.

Evolve the automotive ecosystem in the UK

Grow ARPR in a balanced, sustainable way by creating value for our customers

Average revenue per retailer (ARPR) growth is driven by three levers; stock, price and product. Over a three to four year period we look to balance their contribution, as we seek at attain long-term sustainable growth.

Enhance our relevance and value to manufacturers

Whilst our main revenue driver comes through retailers, there is considerable opportunity with manufacturers. We know three out of four consumers are open to buying new or used cars high up in the buying funnel, which promotes our audience of in market car buyers as a valuable target audience for manufacturers.

Become the most admired digital business

Extend our product offering further down the buying funnel, towards online transactions

There’s considerable market research suggesting that consumers are becoming more open to the idea of transacting cars online. We believe having the component parts of the deal will be a key differentiator for us as a business.

Create and maintain high-performing, data-orientated teams

Auto Trader’s people are one of our most important assets. We continually invest in their development, our environment and promoting diversity and inclusion. Data is at the heart of how we operate as a business and how our people work.

Well done and thank you to everyone that took part in today's #ATFestive fun. We'll announce the winner tomorrow along with the next question and your chance to win a £50 Amazon voucher. Remember, the game is only open to those working in the UK automotive industry😃 https://t.co/IBji0M252S
10 minutes to go! If you work in the UK automotive industry, don't miss your chance to win a £50 Amazon voucher. Just answer A, B or C! 🎅 https://t.co/qSPOCtmUft
Work in the UK automotive industry: OEM, retailer or trade body? Then don't miss the chance for a little festive cheer 🎄 Answer today's #ATFestive question for your chance to win a £50 Amazon voucher...handy for any last minute gifts! Full Ts&Cs here: https://t.co/oLuLyjGLv6 https://t.co/qSPOCtmUft
Here's the 1st question of the #ATFestive giveaway. To win a £50 Amazon voucher just tell us how many awards were won at this year's AT Retailer Awards. Was it A) 15 B) 18 or C) 22? For your chance to win, retweet this along with your answer by 5pm. Ts&Cs: https://t.co/oLuLyjGLv6 https://t.co/WpXSUQSLId
This morning we're launching our #ATFestive giveaway...everyday for 2 weeks you'll have the chance to win a £50 Amazon voucher!! Keep your 👀peeled for the first question later this morning & answer before 5pm today for your chance to win 🎁 Full Ts&Cs: https://t.co/oLuLyjGLv6 https://t.co/H1GCXjkt6R
Congratulations to our brilliant editorial director @ErinBakerMotors who scooped the prestigious AA Campaigning Journalist of the Year at this year's Guild of Motoring Writers’ Annual Awards for raising awareness of the needs of female consumers. We couldn't be more proud! 🏆🍾 https://t.co/GS2L4EuGAb
From tomorrow we'll give you the chance to win a £50 Amazon voucher everyday for 2 weeks in our #ATFestive giveaway. For your chance to win just retweet the question we'll be asking each morning along with your answer by 5pm that same day. Full Ts&Cs: https://t.co/oLuLyjGLv6🎅🎄 https://t.co/aYNQqa71Xr
From tomorrow we'll give you the chance to win a £50 Amazon voucher everyday for 2 weeks in our #ATFestive giveaway. For your chance to win just retweet the question we'll be asking each morning along with your answer by 5pm that same day. Winner will be picked at random🎅🎄 https://t.co/5LBeraMyCB
Such a great campaign by our friends at @ennisandco to raise awareness of the fantastic range of diversity & inclusion initiatives that many OEMs & retailers are introducing. We've had the privilege to see @McLarenAuto's commitment to D&I first hand and it's truly inspiring https://t.co/7Mw7pWqCh8
If you're yet to read The AM Dealer Technology Guide in this month's edition of @AMchatter don't miss out. It provides a handy overview of many of the fantastic digital solutions available in the market designed to help you drive greater efficiencies & profits in your business https://t.co/7yhIgludng

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience