Who we are

Our strategy

Auto Trader exists to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our strategic pillars

Improve car buying in the UK

Increase consumer audience, advert views and use of our valuation tools

Having the largest and most engaged consumer audience is one of the key components in our network effects business model. Investing in the best consumer experience and growing audience underpins the value we deliver to our retailers. Part of that experience is the free valuation tools we offer.

Improve stock choice, volumes and accuracy

Consumers visit Auto Trader, in part due to the experience, but also due to the volume and choice of stock from our trusted customer base. It’s important we maintain coverage across age, price, region make and model to ensure we can meet the buying needs of all our consumers. Stock is underpinned by accurate taxonomy, which we continue to improve.

Evolve the automotive ecosystem in the UK

Grow ARPR in a balanced, sustainable way by creating value for our customers

Average revenue per retailer (ARPR) growth is driven by three levers; stock, price and product. Over a three to four year period we look to balance their contribution, as we seek at attain long-term sustainable growth.

Enhance our relevance and value to manufacturers

Whilst our main revenue driver comes through retailers, there is considerable opportunity with manufacturers. We know three out of four consumers are open to buying new or used cars high up in the buying funnel, which promotes our audience of in market car buyers as a valuable target audience for manufacturers.

Become the most admired digital business

Extend our product offering further down the buying funnel, towards online transactions

There’s considerable market research suggesting that consumers are becoming more open to the idea of transacting cars online. We believe having the component parts of the deal will be a key differentiator for us as a business.

Create and maintain high-performing, data-orientated teams

Auto Trader’s people are one of our most important assets. We continually invest in their development, our environment and promoting diversity and inclusion. Data is at the heart of how we operate as a business and how our people work.

Wondering how car prices are being affected by #COVID19? Why not have a read of this blog from our franchise brand director @chrispenny222 in which he discusses the pricing trends we're seeing in the market & how we can limit the long-term impact https://t.co/MbWl0V4jVv
We've seen a lot of activity across our platforms over the last couple of weeks. In this short blog our Data & Insight Director, @therickw, highlights the key trends in consumer behaviour we've been observing across the market in response to #COVID19 https://t.co/pxeZSyZt5F
Thank you to everyone who watched the 3rd in our series of weekly webinars designed to help retailers navigate the challenges of #COVID19. And a big thank you to our guests, Fresh Motors' Jacob Freshwater & Peter Stonely. Missed it? You can catch up here https://t.co/55zKizOT3h https://t.co/57QGXtwVfN
According to our latest #automotive Retail Price Index, used retail prices remained relatively stable in March. The average sticker price for a used #car was £13,601 - down a negligible -0.2% (like-for-like) on March 2019. Read the full analysis here: https://t.co/iEDek8m2tR https://t.co/n5Mv96JqPB
Just over 30 mins to go before the 3rd in our series of #COVID19 focused webinars. Tune in to hear brand new market insights from the AT team, & our guests Jacob Freshwater of Fresh Motors & Trading Standards expert, Peter Stonely. Register here for free: https://t.co/oixBF6eCHH https://t.co/KoFkut8caM
Have you registered for tomorrow's webinar yet? Don't miss the chance to hear the latest market insights as well as invaluable information regarding distance selling from Peter Stonely, a specialist in Trading Standards law. Sign up for free here: https://t.co/oixBF5X1Q9 https://t.co/JdoFxzgUHq
During the #QueensSpeech on Sunday, during which circa 24 million people tuned in to hear her inspiring message around #COVID19, we saw a dramatic dip in ad views across our platforms. https://t.co/Pb3VhYBBLm
During the #Queen's address to the nation on #COVID19 last night, we saw a dramatic dip in ad views across our platforms. It's no surprise, as her broadcast attracted an audience of close to 24 million people. https://t.co/VEXZJelr5S
Here's a snapshot of what we covered during our last #COVID19 webinar. This week (10am Weds.) we'll be joined by Jacob Freshwater of Fresh Motors & trading standards law specialists, @StonelyTraining, as we discuss distance selling. Register for free here: https://t.co/oixBF5X1Q9 https://t.co/MfRnNZMMdo
The latest data from the @SMMT shows the #newcar market was down 44.4% in March. However, our market observations do offer a more reassuring picture for the future, as people are still actively looking for their next car. Read @IanJPlummer's view here https://t.co/uOmDKIAQSs https://t.co/WquwxioqDG

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience