Who we are

About us

Established in 1977, Auto Trader has a rich 40 year history and is one of the UK’s leading digital brands

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. 

Auto Trader prides itself on being the most trusted automotive marketplace. It’s the go-to destination for car buyers and has been for the past 40 years.

Auto Trader has over 90% prompted brand awareness with consumers and attracts over 50 million cross platform visits each month. The audience is not only large but highly engaged with a 75% share of minutes spent across automotive platforms.

The marketplace also hosts the largest pool of vehicle sellers (listing more than 470,000 cars each day) thanks to our partnership with more than 13,300 retailers.

An overview of our business

Our purpose is to lead car buying in the UK, whilst also evolving the wider automotive ecosystem. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike.

Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977, we’ve grown and evolved alongside our customers. In 2013, we successfully completed the transition from a print title and became a fully digital marketplace. Our rich history gives us nearly 40 years of brand heritage and trust - unusual among online companies.

Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

Auto Trader in numbers

89%

of consumers know who we are

50.1m

cross platform visits each month

9x

more time spent on our site than our nearest competitor

235m

advert views a month

478k

physical stock on site

>13.3k

retailer forecourt partnerships

c. 850

employees across offices in Manchester, London, High Wycombe and Dublin

89%

of our people are proud to work at Auto Trader

Thanks to @ClarkRjoclark & @johnfohanlon1 for a fascinating interview. Great to hear such optimism for our industry!
Pre-#COVID19 - John believes their web presence wasn’t geared to help facilitate remote sales but, as a result of the pandemic, they have focussed on enabling more of the car buying journey to take place online - something they will continue to do into the future
John expects a slight softening in the next 2-3 weeks but this will be due to holiday season so no reason to panic – key is to focus on the quarters performance which has been incredibly strong for @WaylandsVolvo
We've been looking forward to this! @ClarkRjoclark has just started our interview with @johnfohanlon1 - sure to be some great insights here https://t.co/3IfhnCO5D4
Don't forget our extra stock offer is still live - contact your account manager for more info https://t.co/RRCO4RghyZ
Our self nomination categories are now open until Friday 4th September. Enter now for your chance to be a Retailer Award winner! You can view the awards and enter at https://t.co/GfRlphxZ4d #ATAwards https://t.co/JpbdNgbTBG
This year's awards will be entirely digital in October with further details coming soon! https://t.co/KH3fMBgG3I
Over to @MarcThornboroug who is going to take us through a plethora of topics inc whats next for the Auto Trader Retailer Awards! #ATAwards
Daily visitor growth to Auto Trader is up 21% compared to this time last year - demand still strong https://t.co/G1qfUdVWDv
Now its over to @therickw for the latest audience and market data

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience