Safety and security

Trust and transparency is integral to our marketplace - our dedicated security teams helps ensure our customers and consumers know how to buy and sell online with confidence

Buying and selling safely

Buying or selling a car should be a pleasant and hassle-free experience‚ and at Auto Trader we do everything we can to make sure that's the case.

As the UK’s leading digital automotive marketplace, we recognise that buying or selling a vehicle online can be complicated.

Our Safety and Security Centre offers tips, checklists and advice to help car buyers and car owners stay safe when using our platform.

We have a dedicated team working 7 days a week to combat fraud on our site, drawing on the data and insight gathered from our platform and collaborating with partners.

We are also a founding member of The Vehicle Safe Trading Advisory Group (VSTAG), an industry forum created to reduce online vehicle crime and help protect buyers and sellers of pre-owned vehicles from fraud.

VSTAG brings the UK's leading online car sales companies together with advisors from the Metropolitan Police, Get Safe Online and Action Fraud.

To find out more or contact VSTAG, visit the website www.vstag.co.uk/

Cyber security

Customers trust our platform, and we invest to keep it secure.

At Auto Trader we continuously monitor the availability and resilience of our platform and systems, and invest in security infrastructure to ensure they remain robust.

We employ dedicated security teams, and carry out regular penetration testing and reviews of threats and vulnerabilities.

We’ve introduced two-factor verification to access our network, providing enhanced authentication.

In payments, we have been PCI DSS (payment card industry data security standard) compliant since 2013 and use an external Quality Security Assessor to maintain best practice.

Data protection

We are a data-led business, and when it comes to collecting and storing personal data we abide by a clear set of principles.

In order for us to provide customers with our full range of products and services, we need to collect some personal data. We are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of privacy.

Where appropriate Auto Trader will obtain consent from consumers to gather personal data to service their enquiries for products, services or vehicles advertised on the site. Explicit consent will also be obtained to contact consumers for marketing purposes.

We may pass personal data on to third-party service providers contracted to Auto Trader in the course of dealing with customers. Any third parties that we share data with are obliged to keep it securely, and to use it only to fulfil the service they provide on our behalf. When they no longer need the data to fulfil this service, they will dispose of the details in line with Auto Trader’s procedures.

We have completed a comprehensive programme of work to ensure the organisation (both in the UK and Ireland) complies with the new General Data Protection Regulation.

Our privacy policies can be viewed in full below:

Autotrader.co.uk privacy policy 

Auto Trader Group plc privacy policy 

Well done and thank you to everyone that took part in today's #ATFestive fun. We'll announce the winner tomorrow along with the next question and your chance to win a £50 Amazon voucher. Remember, the game is only open to those working in the UK automotive industry😃 https://t.co/IBji0M252S
10 minutes to go! If you work in the UK automotive industry, don't miss your chance to win a £50 Amazon voucher. Just answer A, B or C! 🎅 https://t.co/qSPOCtmUft
Work in the UK automotive industry: OEM, retailer or trade body? Then don't miss the chance for a little festive cheer 🎄 Answer today's #ATFestive question for your chance to win a £50 Amazon voucher...handy for any last minute gifts! Full Ts&Cs here: https://t.co/oLuLyjGLv6 https://t.co/qSPOCtmUft
Here's the 1st question of the #ATFestive giveaway. To win a £50 Amazon voucher just tell us how many awards were won at this year's AT Retailer Awards. Was it A) 15 B) 18 or C) 22? For your chance to win, retweet this along with your answer by 5pm. Ts&Cs: https://t.co/oLuLyjGLv6 https://t.co/WpXSUQSLId
This morning we're launching our #ATFestive giveaway...everyday for 2 weeks you'll have the chance to win a £50 Amazon voucher!! Keep your 👀peeled for the first question later this morning & answer before 5pm today for your chance to win 🎁 Full Ts&Cs: https://t.co/oLuLyjGLv6 https://t.co/H1GCXjkt6R
Congratulations to our brilliant editorial director @ErinBakerMotors who scooped the prestigious AA Campaigning Journalist of the Year at this year's Guild of Motoring Writers’ Annual Awards for raising awareness of the needs of female consumers. We couldn't be more proud! 🏆🍾 https://t.co/GS2L4EuGAb
From tomorrow we'll give you the chance to win a £50 Amazon voucher everyday for 2 weeks in our #ATFestive giveaway. For your chance to win just retweet the question we'll be asking each morning along with your answer by 5pm that same day. Full Ts&Cs: https://t.co/oLuLyjGLv6🎅🎄 https://t.co/aYNQqa71Xr
From tomorrow we'll give you the chance to win a £50 Amazon voucher everyday for 2 weeks in our #ATFestive giveaway. For your chance to win just retweet the question we'll be asking each morning along with your answer by 5pm that same day. Winner will be picked at random🎅🎄 https://t.co/5LBeraMyCB
Such a great campaign by our friends at @ennisandco to raise awareness of the fantastic range of diversity & inclusion initiatives that many OEMs & retailers are introducing. We've had the privilege to see @McLarenAuto's commitment to D&I first hand and it's truly inspiring https://t.co/7Mw7pWqCh8
If you're yet to read The AM Dealer Technology Guide in this month's edition of @AMchatter don't miss out. It provides a handy overview of many of the fantastic digital solutions available in the market designed to help you drive greater efficiencies & profits in your business https://t.co/7yhIgludng

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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