Press release

Top honours at 2015 Auto Trader Click Awards go to Ford, Pentagon Motor Holdings and Imperial Cars

Ford, Pentagon Motor Holdings and Imperial Cars were overall winners of the 2015 Auto Trader Click Awards, taking the titles of manufacturer, franchise and supermarket of the year respectively.

Now in their eighth year, Auto Trader Click Awards celebrate excellence in digital retailing. This year nine were presented by rugby superstar Martin Bayfield, with support from Auto Trader’s editorial director Jon Quirk and sales director Sharon Randall. The ceremony was held at BAFTA on Piccadilly in central London on 2 July 2015.

Vertu Motors picked up the gong for best retailer digital customer experience, with Kia winning the corresponding award for manufacturers. Digital forecourt of the year went to the Renault Retail Group, while Caralot continued their Clicks success story, winning the best integrated marketing award for retailers. Fiat triumphed in the manufacturer category.

A special mention went to Peter Vardy. As well as being highly commended for best integrated marketing campaign, employee Euan Cameron took the accolade of best digital marketing individual. This was the first time such an award had been presented.

“Auto Trader is UK’s largest digital automotive marketplace for buying and selling new and used vehicles and we know the consumer journey is now predominantly online,” commented Sharon Randall, Auto Trader sales director. “The Auto Trader Click Awards are a celebration of those at the cutting edge of this revolution in digital car retailing. Every winner should be proud of their achievement because it means they are reacting positively to changing consumer behaviour and blazing a trail in the sector. We congratulate all our winners today.”

Depending on the category, awards were made on the basis of consumer research, data and self , nomination – with the oversight of a panel of cross-sector, independent judges.

This included Dan Daly, Senior Marketing Manager at Amazon, Tim Faircliff, Executive Chairman at AOP, Ben Sutherland Chief Performance Officer at iProspect, Mike Buckley, Digital Commercial Director at Telegraph Media Group and Marc McNeill, Auto Trader’s Customer Experience Director.

The multi-sector line-up was chosen to reflect the new face of retail across all sectors, driven by changes in consumer buying behaviour.

Full list of AutoTrader 2015 Click Award Winners:

Best Retailer Digital Customer Experience: Vertu Motors
Best Manufacturer Digital Customer Experience: Kia
Best Integrated Marketing Campaign - retailers: Caralot (Winner), Peter Vardy (Highly Commended)
Digital Forecourt of the Year: Renault Retail Group
Best Digital Marketing Individual: Euan Cameron (Peter Vardy)
Franchise of the Year: Pentagon Motor Holdings
Supermarket of the Year: Imperial Cars
Manufacturer of the Year: Ford

Notes to Editors:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.

For all trade media enquiries, please contact: Nigel Wonnacott on 07802 483 971

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