Press release

SMMT New Car Registrations | October 2019

Auto Trader's Commercial Director, Ian Plummer, provides his view on the latest new car registrations from the Society of Motor Manufacturers and Traders (SMMT)

“Consumer confidence in the economy fell to its joint-lowest point in six years last month and historically, there’s always been a clear correlation between the two given the value of the purchase. This is particularly true for retail consumers and it’s also where we’ve seen the biggest decline in October.

“Brexit is the driving force of this lack in confidence, with continued uncertainty around our exit from the EU. The upcoming General Election will continue to cause further uncertainty around consumer purchase intentions. There are at least benefits to it taking place in December though with it being a traditionally slow month for new car sales. Once we have a clearer understanding of what our exit from the EU looks like we should start to see consumer confidence improve and with it more stable new car sales. 

“There are, however, some positive sub plots beneath the headlines that we should also take into consideration too of course. Transactions of EVs [electric vehicles] are up over 150% as more consumers move to zero emission vehicles. The popularity of SUVs is ever increasing too – it’s now quite clearly becoming the most popular body type in terms of new car registrations due to the sheer range and variety of new models on sale today. Premium brands also continue to do better in resisting the negative trend, with sales numbers remaining almost flat compared to last year .”

Thanks to @ClarkRjoclark & @johnfohanlon1 for a fascinating interview. Great to hear such optimism for our industry!
Pre-#COVID19 - John believes their web presence wasn’t geared to help facilitate remote sales but, as a result of the pandemic, they have focussed on enabling more of the car buying journey to take place online - something they will continue to do into the future
John expects a slight softening in the next 2-3 weeks but this will be due to holiday season so no reason to panic – key is to focus on the quarters performance which has been incredibly strong for @WaylandsVolvo
We've been looking forward to this! @ClarkRjoclark has just started our interview with @johnfohanlon1 - sure to be some great insights here https://t.co/3IfhnCO5D4
Don't forget our extra stock offer is still live - contact your account manager for more info https://t.co/RRCO4RghyZ
Our self nomination categories are now open until Friday 4th September. Enter now for your chance to be a Retailer Award winner! You can view the awards and enter at https://t.co/GfRlphxZ4d #ATAwards https://t.co/JpbdNgbTBG
This year's awards will be entirely digital in October with further details coming soon! https://t.co/KH3fMBgG3I
Over to @MarcThornboroug who is going to take us through a plethora of topics inc whats next for the Auto Trader Retailer Awards! #ATAwards
Daily visitor growth to Auto Trader is up 21% compared to this time last year - demand still strong https://t.co/G1qfUdVWDv
Now its over to @therickw for the latest audience and market data

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