Press release

Ridgeway Group signs 26 dealers up to Auto Trader i-Control

Ridgeway is the latest franchise dealer group to embrace the power of intelligent stock management thanks to Auto Trader i-Control.

In total, 26 Ridgeway sites across the South will shortly receive full training in the use of an intelligence tool that supports decisions to buy the most desirable stock, to price it correctly and to manage a forecourt intelligently in line with the live market.

There are now more than 750 franchise and non-franchise dealers using i-Control across the UK. i-Control tracks daily market movements, collating huge volumes of data taken from Auto Trader, dealer websites, auction houses and other sources. Using advanced algorithms, it supports dealers in managing their stock, helping select the right models for a forecourt and pricing to an ever-changing live market. User benefits include faster stock turn and improved profitability, as users source only the most desirable stock, price it competitively and manage their forecourts in the most effective way.

“Since we launched a pilot last year, I have seen a real change in many of my colleagues’ approach to i-Control,” said Jon Head, group operations director, Ridgeway. “To begin with some managers were not convinced, but now everyone can see the benefits. The entire Auto Trader team have been superb in supporting colleagues and explaining just how it can be used to boost their bottom line. I’m confident that i-Control will be a huge success and we are all raring to get started.”

“I’m delighted to welcome 26 dealers in the Ridgeway Group to the i-Control family,” added Sharon Randall, Auto Trader UK sales director. “Our aim is to help every one of these sites to hit the ground running and to use this powerful tool to its full potential. Starting with training, every step of the journey will be taken with the full support of our expert i-Control team. I look forward to hearing about improvements in profitability at Ridgeway sites from Oxford to Portsmouth in the months ahead.”

The news that 26 Ridgeway dealers have signed up to i-Control comes following a 350% increase in the tool’s uptake in 2014. That includes 80% of Lookers’ sites which have signed up in the last year.

Auto Trader recently analysed 50,000 cars on its site to assess whether i-Control played a role in boosting full page ad views. The results showed that cars which were appraised and re-priced based on desirability, value rank and local competitor information received an average of 30% more full page advert views per car, per day over a month than those that weren’t.

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

The car of 2050 will be fully #autonomous with a built-in mattress. So how would you spend your time in the car of the future? https://t.co/h6gy3avp7v #carofthefuture #FutureOfMobility #AutonomousVehicles https://t.co/zy6ZxKBt65
Interest in #newcars on @AutoTrader_UK peaked on 17 March last year, indicating strong demand in the most important month of the year for new car sales . If you’re looking for help with new car #sales , just ask us! #happytohelp #Automotive https://t.co/tZDpeDpVfX
Fancy changing the colour and style of your car from the tap of an app? According to our latest report on the future of the car; advances in tech mean this feature could be widely available as early as 2040-https://t.co/h6gy3avp7v #AutonomousVehicles #ElectricVehicles #Mobility https://t.co/YHGHjzvTd8
Did you know that demand growth for #diesel cars far outstripped the growth in supply in January? With the speed of diesel stock turn increasing, are you taking advantage of this opportunity? Know your market #automotive #ATInsights https://t.co/6eRIY2k47t
We’re officially the UK’s 10th best brand for #online services as recommended by our customers. Thanks @YouGov! https://t.co/ORsYyIEr7P #automotive #customersatisfaction #Voiceofthecustomer https://t.co/CxmP6753HX
In case you missed @AutoRetail's recent webinar. You can watch again here https://t.co/EO1UdR1X1U
EVs: There are more than you think on the market... https://t.co/4D80KBGDwr
Demand can vary regionally on a weekly basis, so it pays to know your market. #automotive #atinsight https://t.co/TH3RBrlpWd
Have you seen our latest webinar on Auto Trader Awards? Watch now to see us talk in more detail about the criteria for Highly Rated. https://t.co/wYkUoiIrz0 #automotive #AutoTrader #ATAwards https://t.co/iiLJbX5EW3
With the busiest sales month of the year fast approaching, let us help take your brand new cars out of hiding and seen by 1.5 million new car shoppers every month. Find out how here: https://t.co/Zsb9UUCLVQ https://t.co/0LEHSgSPJ6

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience