Press release

New categories added to Auto Trader Click Awards

Due to unprecedented demand, Auto Trader has added two new categories to its prestigious 2016 Click Awards to recognize independent retailers.

The two new awards are only open to Independent retailers and recognise those who have demonstrated true innovation or creativity in their digital marketing initiatives. The two awards are: ‘Best Integrated Marketing Approach’, and ‘Best Digital Initiative’.

The first award category is ‘Best Integrated Marketing Approach’. This award is for those retailers who can demonstrate the importance of an integrated approach that embraces all aspects of digital marketing to deliver the strongest results for the business.

The second award for independent retailers to enter is ‘Best Digital Initiative’. The winner will be able to show how they have addressed a business objective by creating a digital campaign/activation that either embraced new technology, or was truly innovative and delivered tangible return on investment.

Marc Thornborough, Brand Director, said: “Overwhelming demand meant it was essential that we added these two new awards to recognise the outstanding digital marketing initiatives Independent retailers have launched in the past year.

“Consumers are more informed than ever before because the internet has changed the way consumers buy and sell everything, including cars. It’s important that retailers adapt to these changes in behaviour and ensure that digital is at the heart of their business model. Independent retailers are, and will continue to be, an essential part of the industry, so it’s important to recognise those that show real innovation and who operate as true digital retailers.”

The Click Awards are now in their ninth year and the awards ceremony is the must-attend event in the digital retailing calendar. It takes place on Thursday 23rd June 2016 at the fabulous Grade II listed Banking Hall, in the heart of the City of London.

There is a total of 12 awards and they will be presented to Manufacturers, Franchised retailers, Supermarkets and Independent retailers who are able to demonstrate excellence in digital retailing. Nominations are now open, and entrants have until May 6th 2016 to enter. For a full list of the awards, how to enter and further information visit the Click Awards website: www.autotraderclickawards.co.uk

About Auto Trader:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact, over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.

For all trade media enquiries, please contact:

Kieren Puffett – PR Director, JJ Marketing

Email: kieren.puffett@jjmarketing.co.uk

Mobile: 07802 483971, Telephone: 01865 343100

Data from the @SMMT shows an 11.3% year-on-year growth in new car registrations in July. Registrations for year currently stand at 828,389, down 41.9% year on year. Find out more about selling brand new cars and vans on Auto Trader https://t.co/9pnuyRUMQI #atinsightoftheday https://t.co/0XltI7iOqO
Thanks to @ClarkRjoclark & @johnfohanlon1 for a fascinating interview. Great to hear such optimism for our industry!
Pre-#COVID19 - John believes their web presence wasn’t geared to help facilitate remote sales but, as a result of the pandemic, they have focussed on enabling more of the car buying journey to take place online - something they will continue to do into the future
John expects a slight softening in the next 2-3 weeks but this will be due to holiday season so no reason to panic – key is to focus on the quarters performance which has been incredibly strong for @WaylandsVolvo
We've been looking forward to this! @ClarkRjoclark has just started our interview with @johnfohanlon1 - sure to be some great insights here https://t.co/3IfhnCO5D4
Don't forget our extra stock offer is still live - contact your account manager for more info https://t.co/RRCO4RghyZ
Our self nomination categories are now open until Friday 4th September. Enter now for your chance to be a Retailer Award winner! You can view the awards and enter at https://t.co/GfRlphxZ4d #ATAwards https://t.co/JpbdNgbTBG
This year's awards will be entirely digital in October with further details coming soon! https://t.co/KH3fMBgG3I
Over to @MarcThornboroug who is going to take us through a plethora of topics inc whats next for the Auto Trader Retailer Awards! #ATAwards
Daily visitor growth to Auto Trader is up 21% compared to this time last year - demand still strong https://t.co/G1qfUdVWDv

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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