Press release

Fastest Selling Index | January 2020

Electric start to 2020 as Renault ZOE retains fastest selling used car title

  • Renault ZOE EV current fastest selling used car according to Auto Trader’s live market data
  • 90% of the top 10 made up of petrol and diesel vehicles
  • Strong demand for 2016 plate vehicles across the UK

The Renault ZOE (electric automatic) has retained its title as the fastest selling used car in the UK, with the 2016 variant taking the top spot in the first review of the Auto Trader Fastest Selling Index of the year. The result adds further weight to the prediction from automotive analysts that 2020 is set to be the year of the electric car.

The latest figures from the Index, which live tracks the speed at which vehicles sell combined with a 1-100 Retail Rating determined by live supply and demand, showed that the French ultra-low emission vehicle (ULEV) currently has the potential to leave forecourts in just 25 days. Despite the 2016 variant topping January’s list, with just one ZOE featuring on the top 10, January marks a slight decline in popularity compared to December, where three made the list.  

The dip in the number of ZOEs featured on the Index has brought a growth in the number of internal combustion engine (ICE) vehicles featured on the top 10 with five powered by diesel and four petrol. These were primarily made up of small hatchbacks with the Toyota AYGO (2016 petrol - automatic - 29 days), Ford Ka (2016 petrol - manual - 29 days), Volkswagen up! (2016 petrol - automatic -29 days), Audi A1 (2016 petrol - automatic - 29 days), and the Dacia Sandero Stepway (2016 diesel - manual – 32 days) joining the Renault ZOE to secure the humble hatchback’s supremacy.

Commenting on the Index, Auto Trader’s director of commercial products, Karolina Edwards-Smajda, said: “Despite a slight increase of traditional fuelled vehicles on the top 10, it’s impossible to ignore the huge shift in consumer perception towards low emission cars. Whilst we’re a long way from mass adoption, every metric on our marketplace indicates an ever-growing appetite for electric. Not only has the ZOE continued its reign into the new year, but over the last 12 months we’ve seen a significant 78% increase in searches for EVs on Auto Trader. With more and more new generation models set to reach showrooms this year, coupled with fast improving infrastructure, its looking increasingly likely that 2020 will indeed be the year of electric.”

Rather than offering a simple retrospective view of the market, the Auto Trader Fastest Selling Index provides a prediction of how fast a car will sell if priced to the market based on analysis of its current performance combined  with its Auto Trader Retail Rating   The metric is based on analysis of over 1.9 million vehicles each day, including 90,000 vehicle updates and an average of 19,000 vehicles added or removed from Auto Trader. Coupled with data from circa 450,000 daily trade used car listings, as well as additional dealer forecourt and website data, it’s the industry’s largest and most robust dataset.

Hitting targets will always be determined by how quickly a retailer can turn their stock around and using data is the key to speeding it up. Users of Retail Accelerator, Auto Trader’s data management solution which is powered by the Auto Trader Retail Rating metric, are able to sell their vehicles an average of 12.8 days faster than those retailers that don’t use the data management tool.

Edwards – Smajda continued: “The scale of our data not only provides us with an accurate view of the car market, but also consumer buying behaviours. We can see a clear demand for 2016 vehicle variants, which are reaching the used market after three-year finance cycles. Despite consumer confidence increasing post December’s General Election, these newer and low mileage second-hand cars offer cautious consumers excellent value; almost the same quality as their brand-new counterparts but at a much lower price tag.”

Current fastest selling used cars (by days to turn) – as of 23rd January 2020:

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2016 Renault ZOE

Electric - Automatic

99.71

25

2

2016 Mazda CX-5

Diesel - Manual

99.34

28

3

2016 Toyota AYGO

Petrol - Automatic

99.03

29

4

2016 Ford Ka

Petrol - Manual

98.96

29

5

2016 Volkswagen up!

Petrol - Automatic

98.30

29

6

2018 Audi A1

Petrol - Automatic

98.14

29

7

2016 Dacia Logan MCV

Diesel - Manual

98.02

29

8

2016 Mazda CX-5

Diesel - Automatic

98.95

30

9

2016 Dacia Sandero Stepway

Diesel - Manual

99.46

32

10

2016 Dacia Duster

Diesel - Manual

99.27

34

 

Current slowest selling used cars (by days to turn) – as of 23rd January 2020:

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2019 Vauxhall Combo Life

Diesel - Manual

1.65

150

2

2019 Audi SQ7

Diesel - Automatic

1.77

150

3

2019 Audi A5 Cabriolet

Petrol - Manual

1.77

150

4

2019 Audi S4 

Diesel - Automatic

1.82

150

5

2019 Volvo S90

Petrol-Plug-in- Auto

1.93

150

6

2019 Subaru Levorg

Petrol - Automatic

1.93

150

7

2019 Volvo V90

Petrol - Automatic

2.11

150

8

2019 Citroen C5 Aircross

Petrol - Manual

2.12

150

9

2019 Maserati Ghibli

Diesel - Automatic

2.11

146

10

2019 Toyota Corolla

Petrol - Manual

1.83

145

 

- ENDS-

About Retail Accelerator

Retail Accelerator is Auto Trader’s complete forecourt management solution, designed to complement a retailer’s own expertise by using the industry’s most comprehensive data set to inform every aspect of the retail process.

Monitoring over 1.9 million vehicles each day (including 90,000 vehicle updates), as well as data from circa 450,000 daily trade used car listings, dealer forecourt and website data, and industry data (including the Society of Motor Manufacturers and Traders (SMMT), the Driving and Vehicle Licensing Agency (DVLA), and the National Franchise Dealers Association (NFDA)), Retail Accelerator is the most powerful tool to sell more stock, faster and for more profit.

To ensure retailers have the most accurate picture of the fast-moving live retail market, Retail Accelerator includes the unique Auto Trader Retail Rating metric, which scores each car based on how quickly they are likely to sell at their market value from a retailer’s exact location. It’s powered by Auto Trader’s unrivalled insight on real time buyer demand on Auto Trader, the live market supply and historical days to sell performance.

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Around 80% of UK automotive retailers advertise on autotrader.co.uk.

For more information, please visit http://about-us.autotrader.co.uk  

For all media enquiries, please contact:

Andrew Nankervis | andrew.nankervis@autotrader.co.uk

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