Press release

Auto Trader leads the market in accurate consumer valuations

More than one million are now sought each month – and requests are rising month-on-month.

  • Two million-plus retailer valuations complement this growing appetite among used car buyers
  • Auto Trader is the most trusted provider of consumer valuations, in a diverse marketplace
  • Auto Trader data is most closely aligned to sale prices, the price that matters to buyers and sellers

Auto Trader used car valuations are the most accurate of any online provider, the company has claimed today. Measured against actual retail prices, they reflect the reality of a dynamic marketplace and are increasingly seen as the natural benchmark for part-exchange, private sale and dealer retail values.

73% of consumer buyers expect Auto Trader to provide an accurate valuation for their car, compared with 34% for WhatCar? and 15% for WeBuyAnyCar, according to a survey undertaken in September 2014. And  data shows how much more closely Auto Trader has been tracking retail prices compared with providers like CAP, using half a million data points from sources like autotrader.co.uk, as well as intelligence supplied by15 fleet & leasing companies and six auctions houses, including BCA.

Following the launch of consumer valuations in January 2015, Auto Trader has quickly become the most prolific online provider. In just three months volumes have soared to over one million a month. In March 2015 the site hosted X valuations, compared with X in February a rise of X %.

The figures complement more than two million valuations sought by retailer partners. In addition, more than 1,000 retailers are now using Auto Trader valuations to power i-Control, the intelligence tool that helps source the right cars at the right price, to manage forecourts in line with live market changes and to sell cars quickly, accelerating stock turn and boosting profitability.

“Nearly two thirds of all used car transactions involve cars listed on Auto Trader, and there is a clear appetite for us to provide tools like valuations to help buyers begin realistic negotiations with a dealer,” said Auto Trader’s Tim Peake. “We are proud to be the premier valuations provider in the retail market and believe the price at which cars are actually sold is the benchmark by which valuation accuracy should be judged. In a market in which transparency is king, comparisons with existing suppliers or outmoded valuation methods are just no longer valid.

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

Tomorrow we’ll be announcing which retailers are #athighlyrated for 2020! Those that qualify will be receiving packs to promote their success to car buyers online and in their showrooms this week - stay tuned to find out if you’re highly rated! https://t.co/j2zk8dJSli
Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience