Press release

Auto Trader Cross Platform Visits up Year-on-Year

March 2015 visits reached all time high

Cross-platform traffic to Auto Trader has continued to rise reaching 543 million in FY15 up from 360 million visits in FY12, and 525 million only a year earlier (FY14). In March this year visits reached an all time high peaking at nearly 52 million.

Audience growth continues to be fuelled by the use of smartphone and tablets which now account for 68% of all visits to Auto Trader up from 66% only a month earlier. These devices are becoming increasingly important as people are looking to research whatever they want, whenever they want and wherever they want. Technology has and will continue to completely change the way consumers and retailers buy and sell vehicles.

As a result of this growth in cross platform visits, Auto Trader has continued to see a significant increase in full page ad views, rising to 267 million in March alone, representing an 8.1% rise year-on-year.

“We’re pleased that Auto Trader is experiencing more site visitors than ever before, but even more importantly, this is translating into even stronger increases in full page ad views of our customer’s vehicles, which directly correlates with their sales and profits,” said Nathan Coe, Auto Trader’s Product and Technology Director.

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

Tomorrow we’ll be announcing which retailers are #athighlyrated for 2020! Those that qualify will be receiving packs to promote their success to car buyers online and in their showrooms this week - stay tuned to find out if you’re highly rated! https://t.co/j2zk8dJSli
Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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