Press release

Auto Trader announces strategic partnership with Reevoo to drive engagement through user-generated content

Auto Trader, the largest digital automotive marketplace in the UK and Ireland, today announces a strategic partnership with user-generated content platform Reevoo.

Initially the partnership will see Reevoo provide Auto Trader with feeds of its dealer reviews, which will appear on the its website alongside Reevoo’s Trustmark – signifying the reviews have come from confirmed customers.

The partnership aims to later expand to bring Reevoo’s brand of authentic customer car reviews, community Q&As and bespoke content to Autotrader.co.uk, to empower its customers and maintain Auto Trader’s position as the car buyer’s first stop.

Karolina Edwards-Smajda, Auto Trader’s Retailer and Consumer Product Director, said:

“We know that unbiased dealer reviews are extremely important for consumers when making the decision about who to buy a car from. Reviews influence over two million car purchases a year, which is why we launched the review platform in 2015. Reevoo, with its network of over 1,200 dealerships and 14 OEMs, will play an important part in helping our customers offer even greater transparency which is vital in building trust with today’s digitally minded car buyers.”

Marina Cheal, CMO at Reevoo, said:

“Auto Trader the brand has an illustrious career spanning more than 40 years – it has maintained its position at the forefront of the market with several generations of car buyers, and our new strategic partnership demonstrates it is committing to continued innovation. UGC helps foster trust and transparency between brands and consumer, and Auto Trader’s large-scale embrace of this type of content will ensure it keeps pace with the changing expectations of its audience.”

About Reevoo

Millions of shoppers use Reevoo to make better buying decisions in their everyday lives. Hundreds of brands all over the world use our solutions to get a better idea of what makes their customers tick.

It’s our transparent and independent approach that makes the difference – we believe honest communication between brand and shopper is better for both.

Reevoo was started by Richard Anson, Ben Griffiths and Guy Logan in 2005 to help customers choose what to buy – not just where or when.

Today, Reevoo is seen in more than 60 countries and in 30 different languages.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

We’re truly humbled to have been awarded the Used Car Valuations Provider of the Year and Online Advertiser for Used Cars awards at this year’s @CarDealerMag Power Awards as voted for by UK #cardealers. A huge thank you to everyone who voted for us. https://t.co/CUPEDHL2T3
Our second award of the night! We're delighted to have just been awarded the Online Advertiser for Used Cars at this year's @CarDealerMag Power Awards. It means a huge amount to get this recognition from our partners. https://t.co/KHoEs9s18t
Thrilled to have been awarded Used Car Valuations Provider of the Year at this year's @CarDealerMag Power Awards. Thank you to all who voted for us. https://t.co/lHI0BDr1Ln
1 in 4 sales are being lost due to disagreements over part-ex valuations. That’s not just lost sales. But lost time and lost energy. What would these lost sales be worth to your business? #atinsightoftheday https://t.co/fiRTRo528c
Less than 24hrs until out next #webinar with Nathan Coe and @MarshallMotorGp. Register now and if you can't make it live we'll send you the recording https://t.co/lkzIgM8S0L #webinarwednesday #automotive #insights https://t.co/RePEpYeS64
It would seem Gen-Z'ers are now flocking to driving as COVID-19 restrictions get stricter. Find out more including insights from @REDDriving https://t.co/phgW2Ese7g #atinsightoftheday #GenZ https://t.co/P6chl5PmcB
Right now our panel of judges are busy reviewing the self-nomination award entries for this year’s Auto Trader Retailer Awards. Who will they decide are this year’s winners? Find out by registering to join the awards live on the 23rd October at 1pm > https://t.co/ZdjzevlJd3 https://t.co/rpobMrn4yf
In this week’s webinar Nathan Coe & @MarshallMotorGp will be discussing: -September's performance -How the job retention scheme might impact the #automotiveindustry -How #cardealers can finish the year strong & reach their year end objectives Register at https://t.co/yfbWqH66RA https://t.co/8rHpHIsSEG
Next week will see the launch of Retailer Performance Masterclasses (RPM) our all new online masterclass hub. Find out all you need to know in our latest blog post from @chrispenny222 > https://t.co/UUmrTQzbKa #RPM #autotrader #masterclass #insights #bestpractices #cardealers https://t.co/CzREOLoLbW
Our latest audience figures show no signs that last week’s Government announcement has impacted buyer demand with over 2 million visits to our site and 20 million minutes being spent on site by buyers looking for their next vehicle each day last week. #atinsightoftheday https://t.co/h0uTNtWuet

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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