Press release

Alternative fuel vehicle values grow in latest Auto Trader Retail Price Index

Alternative fuel vehicles (AFV) average used car values grow year-on-year by £1,502.

  • Gap to petrol and diesel cars continues to widen
  • Average diesel used cars continue to fall below average petrol values for the eighth consecutive month
  • Equal used car market share for petrol and diesel predicted by August 2016

Alternative fuel vehicles’ average used car values continue to gain in the first quarter of 2016.

Alternative fuel vehicles (AFVs), which includes hybrid and pure electric cars, have increased in value by an average of £1,502 year-on-year, a seven percent increase over the same quarter in 2015.

What’s more, the gap over conventionally powered wheels continues to grow, especially over diesel, where values for average used cars continue to decline year-on-year. There are differences, however, in the different types of alternative fuel vehicles. Pure electric vehicles increased by £750 year-on-year, while average hybrid values went up by an even more muscular £1,683.

Alternative fuel vehicles continue to find favour with consumers. In 2015 new AFVs registrations continued a remarkable growth of over 40% year-on-year to secure a new car market share of nearly three percent. Plug-in hybrids and electric cars seem to be the big drivers of this growth with plug-ins doubling in volume, and pure electric new car registrations growing by 50%.

With such strong growth in the new car market, it could indicate a knock-on effect on the used market with more consumers seeking out used AFVs. Certainly in March 2016 Auto Trader recorded a very significant 27% jump in the number of online advert views for AFVs compared to March 2015, and while there is a growing number of them entering the second-hand market (market share for used AFVs has increased from 0.92% to 1.18% year-on-year) it could be that supply is simply not keeping up with demand.

Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director said: “While we are seeing more used alternative fueled vehicles turning up on dealers’ forecourts, the increase in ad views points to more consumers than ever looking to buy. Used AFV values are rising significantly with a four-digit increase as buyers are drawn in by low fuel running costs, current road tax rates that mean AFVs are often free to tax and, for some, exemption from the London Congestion Charge. While both electric and hybrid are growing in value, it’s the hybrid of electric and conventional power that are proving particularly popular with used car buyers. This choice offers the greatest flexibility for a consumer unlike pure electric where the more limited range isn’t suitable for all car buyers.”

It isn’t just the likes of hybrid vehicles that have recorded an increase in values though, average values for used petrol cars have also risen year-on-year by £790 (8.3%). The loser in the second-hand market continues to be diesel, with these cars being worth less on average than a comparable petrol car. It’s a decline that began eight months ago and shows no signs of changing.

The average value of a diesel car dropped by £138 (-1.3%) and represents the eighth month diesel’s average used car values are less than a petrol’s. Diesel’s used car market share increased to 47.91% from 46.94%, while petrol’s market share dropped from 52.13 to 50.91%.

The volume of diesel cars in the used market place continues to grows as ex-fleet stock enters the marketplace. There are currently over 361,000 used models advertised on Auto Trader at any time compared to nearly 337,000 in the same quarter 2015.

Karolina Edwards-Smajda, said: “Diesel vehicle used values continue to decline as supply increases and we are expecting to see equal market share between petrol and diesel come August 2016. With the number of used petrol vehicles on the UK’s forecourts declining, average used values are increasing albeit by a small margin. The drop in fuel costs may be exacerbating the trends in both petrol and diesel average used values, as consumers are less concerned about reducing costs at the fuel pump as well as petrol engines in newer cars proving they can compete with diesel for fuel efficiency.”

About the Auto Trader Retail Price Index:

The Auto Trader Retail Price Index tracks the market value of all cars advertised by retailers on AutoTrader.co.uk, the UK’s largest automotive marketplace for new and used cars. Tracking the trends and changes driven by supply and demand dynamics across makes, models, segments and fuel types – the Auto Trader Retail Price Index offers detailed insight into any significant movements in used car prices and overall market shares.

About Auto Trader:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact, over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.

For all trade media enquiries, please contact:

Kieren Puffett – PR Director, JJ Marketing

Email: kieren.puffett@jjmarketing.co.uk

Mobile: 07753 830870, Telephone: 01865 343100

Thanks to @ClarkRjoclark & @johnfohanlon1 for a fascinating interview. Great to hear such optimism for our industry!
Pre-#COVID19 - John believes their web presence wasn’t geared to help facilitate remote sales but, as a result of the pandemic, they have focussed on enabling more of the car buying journey to take place online - something they will continue to do into the future
John expects a slight softening in the next 2-3 weeks but this will be due to holiday season so no reason to panic – key is to focus on the quarters performance which has been incredibly strong for @WaylandsVolvo
We've been looking forward to this! @ClarkRjoclark has just started our interview with @johnfohanlon1 - sure to be some great insights here https://t.co/3IfhnCO5D4
Don't forget our extra stock offer is still live - contact your account manager for more info https://t.co/RRCO4RghyZ
Our self nomination categories are now open until Friday 4th September. Enter now for your chance to be a Retailer Award winner! You can view the awards and enter at https://t.co/GfRlphxZ4d #ATAwards https://t.co/JpbdNgbTBG
This year's awards will be entirely digital in October with further details coming soon! https://t.co/KH3fMBgG3I
Over to @MarcThornboroug who is going to take us through a plethora of topics inc whats next for the Auto Trader Retailer Awards! #ATAwards
Daily visitor growth to Auto Trader is up 21% compared to this time last year - demand still strong https://t.co/G1qfUdVWDv
Now its over to @therickw for the latest audience and market data

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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